Air Jordan 1

The Air Jordan 1 is the original outlaw sneaker. Banned by the NBA in 1984, Peter Moore's design for Michael Jordan is one of Nike's greatest shoes. First produced in 1984 for basketball legend Michael Jordan, Peter Moore’s original design for the Air Jordan 1 has itself risen to legendary status in the intervening years. Right out of the gate, the Air Jordan 1 was like forbidden fruit, having been originally banned by the NBA for breaking its “51% rule,” according to which all players’ shoes should be at least 51% white. Ironically, the Air Jordan 1, with its Nike swoosh logo and its high-top

The beginning of the brand itself, the Air Jordan 1 was Michael Jordan’s very first official signature under the Air Jordan namesake. Released in 1985, the silhouette was designed by none other than Peter Moore and originally sold for a relatively low sum of $65 USD. Upon its inception, Nike took a very creative approach to marketing, claiming that the shoe was banned by the NBA when in fact it was the Air Ship that originally garnered the warning from the league.

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