Predictably Irrational: The Hidden Forces That Shape Our Decisions

This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!Ariely's book addresses some weighty issues . . . with an unexpected dash of humor.Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so. Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.